His father is a three-time PGA Tour winner who played 12 times in the U.S. “The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff’s senior mark and brand,” Cool Brands Supply argue in the lawsuit. It accuses LIV of using the logo on hats, shirts and sweatshirts sold as merchandise. The complain says Fallen Footwear has used the back-to-back Fs for a logo since 2003. Mickelson is the team captain of HyFlyers, which includes Brendan Steele, Cameron Tringale and James Piot. LOS ANGELES (AP) - Two days after the PGA Tour and the Saudi Arabia sovereign wealth fund agreed to a partnership that ends all litigation, another lawsuit has been filed against LIV Golf and Phil Mickelson over a logo.Ĭool Brands Supply, an Argentine lifestyle and skateboard company, filed a trademark infringement lawsuit last Thursday that claims Mickelson’s “HyFlyers” logo used in LIV Golf is a knockoff of their Fallen Footwear logo.īoth logos feature a pair of “Fs” facing in opposite directions.

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